.Manly Bands is actually a direct-to-consumer homeowner of guys's bands. The provider launched in 2016 after John Ruggiero, the founder along with his better half Michelle, could not find a suited wedding band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, we discussed the company's starting, special band materials, and much more. Since then, Manly Bands has actually obtained its own maker. The creation of rings from, claim, Port Daniel's whiskey barrels or Fender guitar strands makes engaging video clip, mentions Ruggiero, ideal for narration on social media and somewhere else.The entire sound of our conversation is ingrained below. The transcript is edited for length and quality.Eric Bandholz: Offer our company a run-through of what you do.John Ruggiero: My partner, Michelle, and also I started an on the internet ring firm called Manly Bands in 2016 to solve a trouble of wedding event bands for males. Our company were just wed. I have sizable fingers and couldn't discover a ring that I suched as that was certainly not overpriced. My possibilities were buying coming from a directory or possessing something custom-made.I ended up acquiring coming from a web site. The band got here in a level mailer, without any package or even customer service. It was a horrible adventure by today's ecommerce criteria.We received wed, moved to Florida, and also needed to have a project. Our team told ourselves, "Our team're each business owners. Why don't we make our very own service?" Our company discussed the sorts of problems our team would certainly viewed as well as how to resolve all of them. My band experience appeared, and our team decided to make an effort to fix it for other people.Our objective when we started was to spend lease. Our team presumed creating a married couple thousand dollars a month from this would certainly be actually fantastic. Our team considered it a way of life company, certainly not high-growth. It was merely Michelle and also me in our garage developing rings and also delivering them out to customers. Our company had actually hit on one thing. Our message sounded with leads.Michelle and I create a great group. I come up with ideas, and she's the implementer. A great deal of our results goes to her artistic mind. She names the bands and builds characters. She hooks up the bands to consumers. Defining a ring only as "eight-millimeter black" really did not suffice.Our company made rings from special products, like Port Daniel's barrels or even unique metals. The business removed. Since then, our team have actually increased greatly. Our experts currently have more than 55 folks in the Manly Bands loved ones. About fifty percent of those are ring craftsmens that do work in our lately obtained manufacturing shop in Utah.Bandholz: When did you get a producer?Ruggiero: About a year and also a fifty percent ago. We had actually been their customer for years, so we knew all of them well. Most of their business was wholesale, which really did not enthusiasm our team-- visiting mom-and-pop jewelers. They preserved their retail customers and also brand name. Our team acquired several of their properties as well as brought over workers.Bringing on a manufacturing team has actually been one of the greatest points our experts've performed. It is actually been fabulous to walk out there and watch all of them make rings out of Fender guitar strands or even metal from an M1 Abrams storage tank.Bandholz: How carries out internal production impact advertising?Ruggiero: It is actually been big. Taking a cam to the opposite side of the workplace as well as filming the staff making use of turrets to cut the metal poles or scotch gun barrels in to bands makes for astonishing online video. Our experts possess our video camera staff around regularly. Our experts use that video footage on our social media sites and also in our adds and also newsletters. Our team make an effort to advertise that because many business in the guys's ring space do not make. They go down ship or even order from foreign and afterwards transport it out. However our team desire it to last a lifetime and be actually one thing individuals can take satisfaction in.We have actually had a lot of excellence with our military culture collection, where we resource one-of-a-kind military materials. Our team have the M1 Garand rifle inventory, the hardwood component, coming from World War I. Enjoying our staff placed that in the lathe as well as cut a part out for a band is intriguing.Our advertising and marketing for those bands refer to the record, the soldiers, where the weapon was utilized, as well as factors like that. My wife as well as I studied filmmaking in college. Our company use our skill-sets to enlighten as well as narrate. As an example, I lately obtained an email coming from a customer that shared that his grand daddy made use of to drive M1 containers. The consumer skilled some of those bands to his gramps, and they had pretty a mental exchange. It's nice to aid clients get in touch with their past and also develop one thing significant.Bandholz: Where can individuals purchase a band from you?Ruggiero: ManlyBands.com. Our company possess photos on Instagram, also. I'm on Twitter and also LinkedIn.